The Katy Perry GHD campaign has just been launched. We were a little shocked to see GHD with a celeb endorsing their brand as it’s not something that they have ever done before … but we love that they’ve selected Katy Perry to front the campaign!!

We’re super excited by the images used in the new Katy Perry GHD campaign; they have very strong and individual looks!! GHD is a brand that is great at creating their own identity and showing consumers how they can fit into the GHD world and this is strongly reinforced by their choice of photographer for this campaign! Photographer David LaChapelle is a favourite of Headkandy so it’s great to see him on board for the GHD campaign. We just love his vision … his images are always iconic and these GHD images of Katy Perry certainly don’t disappoint!

The 1^st advert shows Katy Perry in a 1950’s style bedroom, dressed up and looking every inch a star with her hair styled to suit this era perfectly.  Her hair has a deep side parting and has been smoothed down. She has very large curls that have more than likely been created with GHD’s, but this style can also be created with heated rollers or large barrelled tongs. Her hair is tucked behind her ear on the lesser side and the curls sit just below her ear. As there is more hair on the other side, the curls start a little higher up and have loads of volume. Adding a few single strips onto this side of the head would give you the extra volume needed to help re-create this look.  
This glamorous 50’s style was a favourite of Hollywood stars like Marilyn Monroe and Katy Perry pulls this look off effortlessly. You can make this style extra special by adding a cute clip or a vintage style jewel to secure the hair by your ear.

The 2^nd advert is such a contrast to the first, showing Katy Perry at a pool party in a tight fitting neon outfit. Her surroundings and make up are used to further enhance the neon colours!! Her hair looks amazingly thick and full in this photo and although we’re not too sure on the style for everyday wear we think this hairstyle would be amazing for making an impact on a night out! To get the extra oomph for this look, try using an extra quad weft or two alongside your full head. Once you’ve fitted your HeadKandy hair extensions you can create the curls using straighteners … don’t play with the curls too much as this will keep them gorgeously defined. We think this is a great new take on the 80’s look!!

The final advert shows Katy Perry looking like a boho version of the classic Grecian goddess as she is laid out on a chaise lounge surrounded by motorbikes covered in plastic. Her hair is much longer and super smooth in this photo. Using the straighteners, GHD have created a subtle wave and enhanced this to frame her face. A full head of extensions would be perfect for adding the extra length and fullness for this style. Be sure to fit your extensions before you style to help create a seamless finish!!
The 2 small plaits/braids around Katy’s forehead emphasize the goddess/boho theme of the photo, but this style is also one that’s huge for this summer!! If you don’t have the length to re-create these plaits then you can plait/braid a couple of single strip extensions and pin them underneath the top layers of your hair to create this look.

 

We just love the David LaChapelle images used in the Katy Perry GHD campaign; his traits can be seen subtly throughout all of the adverts! We love that the roses appears in all three images and it’s really clever how they are used as the thread for the campaign.
Of course Katy Perry looks amazing in all 3 of the themes used in the GHD campaign, but we are huge fans of the vintage inspired advert … we think this definitely suits her best!!